Ethereal
Ethereal is more than just a fashion brand; it's an entire experience. What sets them apart is a unique and versatile style. They embody compassion, self-love, creativity, and imagination. Aiming to represent a community of women who strive to feel alive and make a positive impact in the world.
Service
Location
Branding
Stationery
Packaging
Mexico City
Year
2023
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Our challenge in creating the logo was to represent elegance and sophistication in a single design.
The logo design reflects both simplicity and commitment.
The chosen typography is simple yet elegant, exuding a sense of high quality, confidence, and a distinctive style.
The color palette was carefully crafted to evoke a sense of elegance.
The combination of earthy tones and blues conveys a feeling of calm, serenity, and trust, reflecting quality and style. The touch of green is associated with nature, conveying freshness and connection. To achieve visual contrast and balance, we incorporated the classic and elegant color of black.
