Cardela
Fresh fruits, Happy life!
Cardela Produce surges on the idea of changing the food industry with quality, integrity and excellence.
Service
Branding
Stationery
Location
Texas, USA
Year
2023
We created Cardela’s logo inspired by nature, the organic curves of the typography refer to Cardela’s products. Creating this identity, we focused on a minimalist and modern approach, the logo conveys the quality and freshness.
The leaves allude to fruits and vegetables, while the letter’s typography stands out in a dark green tone to create a contrast with the elements. The logo is perfect to convey commitment and quality.
Choosing their color palette was key, because it is made up of colors inspired by the earth, alluding to Cardela’s products. The colors transmit freshness and nature.
The brown tones provide warmth, while the green tones represent the origin of the products. The blue transmits confidence and security.
Overall, it is a palette that has a clear and well-defined message.
