RHEA - THE LABEL
A swimsuit brand focused on making a powerful change on females and earth.
Our purpose was to reflect the brands philosophy in creating a concept that represent women in the simplest forms.
Service
Branding
Packaging
Label Design
Location
Mexico City
Year
2021
The challenge in this project was creating a simple clean logotype that showed the meaning behind the brand.
In Greek mythology, Rhea was the mother of Zeus and the daughter of Gaia, goddess of the Earth. Rhea represents womanhood, femininity, strength, and mystique.
Design Goods
A brand born to inspire change in women’s lives and the world by recycling industrial fishing nets and giving them a second chance by making super chic swimsuits. We provide extra comfortable swimsuits that protect you from the sun’s harmful rays and give you flexibility and the perfect fit for you to feel yourself in it.
Packaging
We created a strong branding adding some design goods that make the brand more powerful, in this case we designed book marks.
Books empower women, they give more perspective to life and show that we are all vulnerable and here together.
