Alma Tierra
Food produce that focuses on making an enviromental impact on locals, just like their slogan says "from the ranch to your table".
Service
Social Media
Location
Valle de Bravo,
Mexico.
Year
2020
Alma tierra is the project formed by Rancho la Pausa, a ranch formed in 2014, producer of organic vegetables, located in Valle de Bravo. Their mission is to produce healthy food of the highest quality. While focusing on bringing these products to the most prestigious gastronomic customers in the country. They seek the satisfaction of our customers, without losing sight of the sustainability of the ranch
The challenge in this project was changing the brand identity and separating the ranch from the project itself, without losing the essence of the ranch itself. The goal was to create an identity that reflected the brand's main values: nature, sustainability and care for the community.
Our brand identity, web design and social media transformation lead alma tierra from being a brand with little voice to a strong brand reflecting the care for their environment. The colors reflect the earth and the ground that holds us. As for the social media, we intend to educate people visually about the culture the brand has by offering the benefits of each product, creating fun interactions with the community and bringing people together.
